Learn How To Effectively Use Free Samples For Promoting Your Business!

Did you know that one of the best ways of promoting your business is by giving free samples? Sounds counterintuitive, we know! But trust us, it is an effective way of boosting your sales. By giving free samples, you are able to demonstrate the quality of your product, invoke the idea of reciprocity, and tell your customers that you care for them. However, giving free samples is not something that can be done carelessly. Let’s say you are giving free cosmetic samples, simply giving them out to people won’t help you as it would not necessarily transform into a return on investment.

Check out our list of tips that will help you give free samples effectively.

Give Something That Can Be Used On A Daily Basis!

If you can give away something that will become a part of the daily routine of your customers or potential customers, then it will help you to keep your brand in front of your customers for days or even weeks or months. By doing so, you are helping your brand be present in the mind of your customers so when they want to buy something they reach out to you!

Is Your Target Audience Right?

When you are giving free samples, it is of utmost importance that you give them to the right people. Because otherwise you just cost yourself money. For example, giving free beauty samples to the right audience will help you garner a high return on investment. However, give them to the wrong people, and you are just throwing away money. As a rule of thumb, you should begin by giving away products to those who have already purchased your products. Moving forward, give them to the folks that have shown interest in your products. It is at the end that you should give free samples to potential buyers.

Give Something That Has A High Perceived Value

Perceived value is defined as the amount of money that someone thinks a gift is worth. It doesn’t have to be a true reflection of what the gift is worth actually. You can use this to work in your favor. For instance, giving away free colored contact lenses at a fashion show has a high perceived value because of many link lenses to a visit to the optometrist. A trip to the optometrist can be expensive, but the colored contact lenses are not.

Everybody Loves Surprises!

You can always use freebies as a gift for strengthening your relationship with your customers. If you run a subscription business and notice that most of the customers tend to cancel after three months, you can send them a free gift about 2.5 months into their subscription. This can help you to extend your subscriber length by about two months or so!

Standing Out At Events

Free samples are also a great way of standing out at events. Seminars and trade shows can be used as places to give out free samples. However, bear in mind that you need to give something that is capable of catching the attention of potential buyers right away. It needs to have that ‘wow’ factor so that people get to talking about it!