Learn How To Make Your Package Stand Out

Are you a small business owner? Good! This article is meant for you then! What do you do when you receive an order? As any business owner would, you, first of all, feel happy because getting an order implies that your marketing, website, product, the sourcing, and even the transaction process are functional and that people are placing orders, right? 

Moving on, now the received order has to be packaged and then sent to the customer. The said package must withstand the perils of the journey and make it to your customer’s doorsteps in a single piece. Furthermore, when the customer does open it; everything needs to be perfect and not a big mess. You can understand the importance of unboxing and its link to the customer experience by realizing that most of the YouTubers actually film this stuff and post it online to rake views. Even Mark Zuckerberg – the CEO of Facebook – is guilty of doing it. 

You should never underestimate the power of packaging as it is part of your customer experience, although it has somewhat evolved over the years and is now considered to be a part of your product. Although it stays in the limelight for a few seconds before the customer makes his or her way to your product; it definitely sets them up for appreciation or disappointment. Considering how important the packaging is, we decided to share some tips on how you can improve it without spending too much!

Using Inserts

By making use of inserts, you can not only increase the order size, incite word of mouth, create loyalty but also save a lot of money. For instance, you can have a business card retrofitted as an insert. You can also add a handwritten note in the package to appreciate the customer’s interest in your product. Or you can use white mailer box and a sharpie to write the customer’s name inside the box on the top flap. This way, when the customer opens the package, he or she can see their name, and this definitely leaves a positive vibe!

Rely On Printed Boxes

While you might think that getting custom mailers would cost you a fortune, you’d be surprised at how cost-effective they are and furthermore; they can really have an everlasting impact on your customer. You can get white mailer boxes and have your business logo printed on them along with contact details. You can also make use of roller stamps that make it look like as if your package has been wrapped using ribbons. 

Use Your Company’s Colors

Using color is what the major brands are really good at! For instance, let’s say you do get a custom shipping box, using your company’s signature color on it will help you get rid of the printing process altogether. Simply choose a color that is similar to your brand color, and you’re good to go. The color should continue inside the box as well. Take the example of OnePlus. The company sends its smartphones in boxes that are colored red and white; the official colors of the company. The unboxing experience is so amazing simply because of the vibrant colors.